Rural transformations

Victoria Ward
Victoria Ward

rural transformations

Rural and ocean side Nova Scotia is a poignant and beautiful thing. Tiny ports and towns dot the rugged edge of the world where once Champlain brought his boats, landing into a new world that seemed like a step back in time; untamed, wild and without European influence. Today these small places still spark and inspire; they exist like living monuments yet very much a part of the 21st century. A current conversation is what to do with all the churches. While parishes amalgamate due to shrinking attendance, each community’s little white and wind beaten clap board church is either in the throes of abandonment or up for sale.

Muttering out loud in a beaten up pick up on our way to collect some pews to be turned into bed frames, I wondered if little rural art galleries might eventually suffer the same fate. Not a chance said our host as in his mind tourism, specifically cultural tourism was now king and would continue to be for some time to come. I guess he would know I thought. I am not a tourism operator but I know many of them and they all wish, hope and believe the same thing – that there is unlimited potential in cultural tourism; that uniqueness of place can make it a destination; and that experiencing a place means authenticity.

As for the poor rural churches, it’s not so much lack of interest as an ongoing transition into something different. I live in a rural place and religion is still quite strong albeit with a smaller number of people. Today going to church isn’t just about God and all that but about seeing your community and perhaps discussing ways to help each other. Many good things come out of these church meetings; fundraising to help a sick family or a house that burned down; food and clothing drives to help the disenfranchised and so on. It’s local activity at its most basic and good. That God and Christian values are still a presence in these places and their works, in times of catastrophe they can just be ambient noise in the background as actual tactile help usually comes first.

The church for sale in Whitehead, Nova Scotia sans pews.
The church for sale in Whitehead, Nova Scotia sans pews.

I believe that in the arts this could be a good example to follow. When making art and then executing it in a gallery, festival or whatever venue is done locally, community oriented but with excellence as its main goal, creating something special is bound to happen. If becoming a millionaire artist with representation in New York and Beijing is your only goal then you will never find what I am talking about of any interest. But if you approach the world of art with a kind of devotion that needs no material manifestation save for your own efforts then you will be open to being someone who can expand their experience of art making and all its various implementations.

Being rural and community oriented seems to be a dreaded idea to most artists; I’ve been told straight to my face that nothing interesting happens outside of Toronto. But then if you lived in New York you would think that too and think that Toronto was nowhere so, it’s all relative. Art just happens and it happens everywhere. I can see a nuanced shift recently in my community where in fact some national attention is being given to small exhibitions, community oriented exhibitions and some very rural ideas. What this means isn’t necessarily clear yet.

Perhaps my Nova Scotia host has it right. Rural destinations are morphing from places of just environmental relief (no traffic, no pollution, lakes/ocean!) to places of sturdy refuge where change isn’t about acceleration and trends but of inherent solace and the culture is reflective of this. I’m not suggesting that small places shouldn’t engage with big places or that a small gallery should only show local work, to the contrary, I am talking about the impetus to create an environment where art making is a success not just for the artist but their community as well.

Like God being ever present in the activities of a rural church, art should also have such gravity; and I am only talking about art’s contribution here not morality – so don’t draw any crazy conclusions about my beliefs. I just like the parallel and possibly only for poetry’s sake but I think art’s sustainability would be stronger if its non-commercial presence out in the community was deeply felt.

In any case, seeing pews stacked up in a garage waiting to be dismantled to decorate a tourist’s bedroom seemed like a positive transformation. Nestling to sleep after a day on the ocean, close to a sculpted wooden bench that held the faithful and dreaming upon tomorrow – yeah, that just seems right.

10 thoughts on “Rural transformations”

  1. Such a lovely, lyrical piece, with so many important things to say! What would be extra awesome would be if the experience of culture tourism would send the participants back to their own locale, curious about its own art/history/culture — i.e. incite an exploration/re-evaluation/engagement. And, come to think of it, why the heck isn’t there a Church of the Arts?

    1. Indeed! Why not a Church of the Arts? I love your writing, Vic – how you transform a simple experience into a complete and moving philosophical inquiry. No one does it better!

    2. I also wanted to add Kerry, yes I think that artists need to work with tourist operators. It’s something I have been thinking about however not sure how to proceed, such different goals there.

      1. What I was thinking about was the way that people engage in the art and culture of a place when they travel, but at home — not so much. Why, I wonder — and wouldn’t it be great if part of the culture tourism agenda was to remind people to check out the home-front too.

      2. Kerry, you raise such an important point here. My experience with tourism is that the focus is just on imported dollars. I think this backfires a lot. What I think might be a better idea is to get the traveller and the local artist/chef/bnb person etc. to have a shared experience. This is impossible now because tourism boards are headed by marketing people who send messages outward. What would be needed is an expert who knows how to knit messages together. This is something I think a lot of bloggers are doing, good ones anyway. Good bloggers weave the experience of the known and unknown together to make a story that inspires the traveller and the home body. But, blogging is also an arena of exhibitionist jerks and unfortunately many of them get all the headlines giving this merging industry a bad name. Art will only ever be effectively “marketed” by people who have an interest in being immersed in culture. As tourism boards are now in this country, this ain’t gonna happen.

    1. Thank you for reading! Yes, I agree that these buildings could move easily into art spaces however rural Nova Scotia suffers from lack of support on these kinds of issues. From what I know of this kind of thing someone/institution/government would need lots of capital to make this happen or some serious vision, or both!

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